#1 How to sell your music and create more opportunities
2025-03-27

Description

Are you a freelance musician and want more tools to book gigs and tours, write convincing applications for scholarships and project grants, and build a network that opens new doors?

Working as a freelance musician is both rewarding and challenging, especially in times of economic austerity. This conversation will give you concrete strategies to strengthen your business, provide you with creative solutions to implement your project, and help you create more opportunities to get out and play.

We focus on developing your sales techniques – both in writing and in meetings with potential partners – through different perspectives and approaches. By participating, you will receive practical tools and inspiration that will strengthen your opportunities to sell your music, whether it is to an organizer, contributor, foreign booker, record label or other important players in the industry.

Participate in an inspiring and rewarding discussion where you will gain concrete insights and tools to develop both your professional and personal career as a freelance musician and artist. The meeting is held in a smaller group with a maximum of 11 participants, together with two inspirers – Ulla-Lisa Tordén and Josef Kallerdahl – led by a moderator from Musikcentrum Väst.

The conversation will be shaped by both the participants' questions and reflections as well as the themes we will touch on during the meeting:

• How to improve your sales techniques for booking concerts and tours.
• Different perspectives and strategies for selling your music.
• The importance of building and broadening your network and creating valuable contacts.
• How to write persuasive sales texts for scholarship applications, project grants and gig requests, etc.
  

Times of the day:
09:00-12:00 (check-in at 08:50).
Note: Lunch is not included.

Register here by March 20th.

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#2 Build your community – Engage, grow and reach out with your music
2025-04-22

Description

Do you want to reach out more widely, build a loyal following, and engage your listeners on social media? This conversation will give you concrete strategies for creating a strong digital presence and maximizing your reach on platforms like YouTube, Instagram, TikTok, and other channels.

Together with two inspirers with knowledge of social media and digital content, you will receive tips on how to create engaging content, strengthen the relationship with your listeners and build a sustainable community around your music.

Participate in an inspiring and rewarding discussion where you will gain concrete insights and tools to develop both your professional and personal career as a freelance musician and artist. The meeting is held in a smaller group with a maximum of 11 participants, together with two inspirers, Veronica Odetunde and Erik Lindholm, and is led by a moderator from Musikcentrum Väst.

The conversation will be shaped by both the participants' questions and reflections as well as the themes we will touch on during the meeting:

• Community building – How to create an engaged and loyal following.
• Listener engagement – Strategies to get your audience to interact and spread your content.
• Content strategy – How to plan and produce content that captures attention.
• YouTube & social media – The platforms' algorithms and how to use them to your advantage.
• Conversion & growth – How to convert followers into active listeners and supporters.

Register here by April 13th.