Music Center West Ny (MCV NY)

Musikcentrum Väst Ny is a membership for you who are an unestablished musician and who are looking for a springboard into the music industry. The membership offers inspirational meetings, support and the opportunity to brainstorm ideas, as well as access to a network of 700 musicians and artists. You also get the opportunity to participate in two member meetings per year.

Musikcentrum Väst (MCV) is arranging four inspiration meetings together with Sensus in the spring of 2025, with various guests whom we call "inspirers". The meetings are aimed at you who are members of Musikcentrum Väst Ny, and aim to support your career development and increase your visibility in the music industry. The focus of the meetings is dialogue, and we want to give participants the opportunity to discuss, share different perspectives and raise challenges related to working with music.

How do I register for a meeting? See registration link for each discussion meeting below.

Address to Sensu's premises where all meetings take place: Drottninggatan 30, 411 14 Gothenburg (near Brunnsparken)

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Call #1: Find gigs, get paid, and build a solid foundation for your music
| February 25 | 18:00-21:00 (Census premises)

This discussion is designed for those of you who have not yet established yourself in the music industry but who want to understand how to find and get paid gigs, create a sustainable structure in your work and develop strategies for packaging and selling your music to different venues. We will go through different income streams, collaborations and grant opportunities as well as how you work individually and in a group to eventually build a stable foundation for your music. This is not just a lecture but a discussion with space to highlight the participants' challenges and thoughts on the subject.

Inspirer: Axel Sjöberg is a skilled drummer, known from the band Graveyard, and an experienced guide in the music industry who, through his work at Kulturungdom, helps young musicians navigate the art of applying for funding.

Link to registration: https://www.sensus.se/kurser-och-evenemang/hitta-gigs-fa-betalt-och-bygg-din-frilanskarriar-1622740/

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Conversation #2: Build your brand and promote your music
| March 25 | 18:00-21:00 (Census premises)

This discussion meeting is designed for those of you who have not yet established yourself in the music industry and who want to gain insight into how to build a strong brand and why it is crucial for your music. You will receive tools to manage the marketing of your music and how you can create an engaged audience. We will explore how to communicate your artistic identity through, for example, storytelling, photography, film and social media, as well as how to practically work with EPK (Electronic Press Kit). This is not just a lecture, but an interactive discussion meeting where you are given space to raise challenges, thoughts and ask questions.

Inspirer: Petter Seander founded Birds Will Sing For You in 2011 and has since worked on a number of music-related projects in PR, press work, management and consulting. With over 13 years of experience, he has adapted to the changing music industry, but his passion for music and for artists who dare to go their own way remains. He focuses on strategic decisions that create long-term success instead of chasing trends, and his motto is to hurry slowly and prioritize quality.

Link to registration: https://www.sensus.se/kurser-och-evenemang/bygg-ditt-varumarke-och-marknadsfor-din-musik-1623103/

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Hit #3: Structure, working method and creating a sustainable foundation for working with your music
| April 22 | 18:00-21:00 (Census premises)

This discussion meeting is aimed at those of you who are not yet established in the music industry but who want to gain multiple perspectives on how musicians structure their everyday lives, create an effective working method, set goals and work sustainably. During the meeting, we will discuss, among other things, time optimization, priorities, discipline and how to handle both creative processes and administrative tasks. Together with the inspiring guest Marit Bergman, we will also gain insight into different strategies for building a long-term and stable foundation as a musician and artist. This is not just a lecture, but an interactive discussion meeting where you are given space to raise challenges, thoughts and ask questions.

Inspirer: Marit Bergman is a versatile Swedish artist and musician who began her career in the 1990s with the band Candysuck. She has successfully established herself as a solo artist with several award-winning albums, including the critically acclaimed 3.00 AM Serenades. She has won several Grammy Awards, including Composer of the Year in 2004, and has been named Female Artist of the Year twice. Bergman has also had a prominent role as a host of the radio program Backstage with Marit Bergman on Sveriges Radio and has started Popkollo, a music camp for young girls. Since 2016, she has released an album in Swedish and was one of the participants in Så mycket bättre 2023.

Link to registration: https://www.sensus.se/kurser-och-evenemang/struktur-arbetsmetod-och-att-skapa-en-hallbar-grund-for-att-arbeta-med-din-musik-1623105/

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Meeting #4: Networking and collaborations – creating the right context for your music

| May 20 | 18:00-21:00 (Census premises)

This discussion is aimed at those of you who are not yet established in the music industry but who want to gain insight into how you can effectively build and develop your network to create more opportunities in the music industry. We explore different ways to make valuable contacts – from collaborations, showcases and songwriting camps to finding record labels and managers. Together with Gabriella Norinius, we share practical tips and tools to improve your networking and initiate collaborations that promote your music. This is not just a lecture, but an interactive discussion where you are given space to raise challenges, thoughts and ask questions.

Inspirer: Gabriella is a trained pedagogue and project manager in culture & media and works with music activities at Sensus Studieförbund. As a public educator in the music world, Gabriella has regular contact with bands & artists who want to develop their music creation. With experience from various music industries and showcase contexts in both Sweden and abroad, she can share knowledge about how to network and build collaborations.

Link to registration: https://www.sensus.se/kurser-och-evenemang/natverkande-och-samarbeten-skapa-ratt-sammanhang-for-din-musik-1623107/

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Info about the membership "Musikcentrum Väst Ny"

Musikcentrum Väst Ny is a member category of the non-profit association Musikcentrum Väst (MCV). The membership is personal (not for an entire band) and is for you who invest in becoming a musician or artist, but may currently be studying music or have the ambition to eventually become a *professional musician.

Membership is a way to be part of MCV's large network of freelance professional musicians, come to our member meetings and certain continuing educations, and receive our mailings with all possible aggregated information that is relevant to you who want to work as a musician. We will also be there as a resource for you to brainstorm thoughts and ideas via coaching conversations. You will not appear on our website or be part of our mediation as a member of Musikcentrum Väst Ny, because a different application is required and you must be able to be said to be a *professional musician to apply.

*Att being a professional musician/artist means being actively active either part-time or full-time, with the aim of, for example, conducting concerts and performances, touring, recording and releasing music and more — and that the musician/artist profession constitutes all or part of one's income.

What is included in the membership?

You can take part in member meetings on at least 2 occasions per year where you can meet us as well as professional musicians and artists.
You will be able to take part in some further training in the freelance profession as well as e-mails with relevant tips for those who want to work as a musician or artist.
We will also be there as a resource for you to brainstorm thoughts and ideas about your musicianship (everything from songwriting to how to book gigs), which means you can book a 45 min coaching session per year

Membership costs SEK 150 per year. If you become a member from/after October, the membership also applies for the coming year.

Here you will find more information about who can apply to Musikcentrum Väst Ny

You apply here (easy application!)

The age limit for membership is 18 + and above.

If you do not want to become a member, you can pay 150 ;- to Sensus for each individual inspiration meeting. Are you already a member of Sensus? Then contact Ammi Johansson, ammi.johansson@sensus.se to take part in the inspiration meetings.