Full swing at the Performing Arts Days 

Cultural development Last week, VGR invited to the annual offer days, The performing arts days for children and young people in Gothenburg. MCV was of course on site to network with both organizers and artists. The schedule included programs for dance, theater, music and circus.

We took the opportunity to ask some questions to Nina, Amanda and Karl Peter in MCV file Man Must Sing represented in the program offer:

What's the most fun about the Performing Arts Days?
The performing arts days feel like a fantastic opportunity to have the chance to show their performance to a very special audience, namely the organizers. It is very important for us as a free group to have such an opportunity! In addition, it was incredibly fun to meet the other groups and see their performances! When we had played part of our contemporary opera I do not know who I am and I love it a breakdance collective came on stage, then a theater group and finally a folk music group! Completely different expressions, but so exciting to see how much performing arts are created for children!
How does a supply-day gig like this differ from other performances?
Our show I do not know who I am and I love it is actually 35 minutes, but we only played 10 minutes at the Performing Arts Days, and instead we had to do the 10 minutes three times, for three different audience groups. We had planned a lot to make everything work, percussion, props, wigs, costume, everything has to sit down to the smallest detail when we only have 10 minutes on us! It is a demanding challenge, but once we did it was very fun and rewarding!
Have you received any booking requests after you participated in the Performing Arts Days?
No, we have not received that, of course we hope that it will! We will play I do not know who I am and I love it at West Pride in June, and also as school performances arranged by KUBO this fall, so there are a lot of plans ahead!
At this link you can check out all MCV files that are currently in Kulturkatalogen Väst for subsidized booking!

Interview with the sisters in Bremen!

Hi Malin and Karolina in Sisters of Invention! We have had to follow a little on your first trip ever jazzahead! in Bremen, when you took over our social channels this weekend - thank you for doing that, it looked fun! 

Hi MCV, the pleasure was completely on our side! We have had great days in Bremen. 

What do you think are the three best benefits / things about going there? 

Meet people who have previously been just email contacts. See that there are so many who are passionate about jazz around the world / Europe. Get the chance to spread our music.

The hardest part about getting there, the biggest challenges? 

Long but fun days. Lots to take in for us who were there for the first time, it took a while to understand the concept.  You get to choose what you want to put your energy on and learn to see what will benefit your own future plans. 

Do you have five tips / lessons of your own for those who want to go next year?

  1. Make a mind map or similar of what you want to get out of going there. 
  2. Do not set too high demands on yourself, it should be fun too!
  3. Be prepared with material on site, current texts, photos and contact information. Clean up your website and social media so it's representative content.
  4. Take the opportunity to see the city, take a walk in Schnoor! Look at tulips!
  5. Eat at least one pretzel! 

And what does the plan look like for you next year - will it be Jazzahead again?

Yes, absolutely, we are investing in that!


Office gig at MCV May 12 with Doggerland!

On May 12, we invite you to an office gig at MCV's own office at Musikens Hus! The band is called Doggerland and they turn past us on their way to the ferry on their Germany tour for a hearty little gig. We also take the opportunity to interview them on the theme “How do you book a tour in the middle of a pandemic at seventeen?

Welcome to MCV's office, Musikens Hus - Djurgårdsgatan 13
12 May at 14.30 - 15.30

First come, first served in a few places - sign up here no later than May 10!
If you are prevented, let us know mcv@mcv.se as soon as you know so we can drop the place to someone else.

Come and mingle, have coffee and hang out!

Apply for the Cultural Council's restart support - deadline tomorrow 4 May

Tomorrow is the last day for applying for restart support from the Swedish Arts Council! The restart grant is aimed at companies and organizations that carry out professional cultural activities or that conduct promotional activities in the cultural field. It will support a restart of cultural life after the effects that the covid-19 pandemic has had on the cultural industry.

Info and application are available at The Swedish Council for Culture's website.
Deadline: May 4th!

How do I get paid as a freelance musician?

Sign up for the Music Alliance lecture on the basics of freelance spirit and the different forms of work that freelance musicians can use - from the form of employment to different alternatives of self-employment: What suits me best based on my intended business? How much do I need to administer myself?

Time: Wednesday 22 June at 13.00 - 14.15 via zoom.
Sign up here.

List place, industry breakfast & mingling at Nordic Folk Alliance!

On April 20-22, it's time for the showcase festival Nordic Folk Alliance in Gothenburg! MCV is now handing out a limited number of guest list places - it's first come first served!

Sign up by name and which of the days you want to participate (or if you want to come every day) by the latest April 17 via email to Lars Elf at MCV: lars@mcv.se


On Wednesday, MCV together with RFOD, Bilda and Folkmusikens Hus invites you to an industry breakfast and mingling! This is an excellent opportunity to network and make new contacts in the international folk music sphere. NOTE, pre-registration required!


The festival also offers a packed conference program with speed coaching and other exciting features! Meet our business manager Karin Inde in one of the panels, on the subject Artist Development - about the steps in an artist's career and what is good to think about along the way.

Take part in the entire conference schedule here.

There will be showcases during both Wednesday and Thursday afternoon and evening around the following stages in Majorna:

  • Musikens Hus (big stage)
  • Café Hammock
  • The ship GBG

Check out the entire game schedule here!


Nordic Folk Alliance is a conference and showcase festival for musicians, artists, bookers and delegates in folk music and roots with a focus on Nordic music. Live music, seminars and networking are on the schedule and delegates are invited from all over the world! Nordic Folk Alliance is arranged by the Administration for Cultural Development, ExMS, MCV, Gothenburg & co and others.

Reminder: Kickoff for this year's Restart me booking April 25th!

On April 25 at 18.30-20.00 opens the MCV doors (digitally) with a kickoff to this year's round of the project Restart me - booking! This year the focus is on booking and we aim for sales, launch and international exports.

What challenges do you face during the booking process?
How do you get on your feet after the pandemic?
How do you really get away and play abroad?

All MCV members are welcome to attend this digital seminar where we briefly present the Restart Me project, which you can apply for now and until 29 April. We meet our two project inspirers in booking - Johan Karlberg and Maria Rylander! These eminent bookers and organizers have long and solid experience in the music industry when it comes to booking, organizing, management and what it takes to keep the live piece alive.

April 25 at 18.30-20.00

 (link will be in the mail a couple of days before)

here until April 20.